Portfolio
The Ordinary
Photography is an art
It’s about finding extra-ordinary
In an ordinary place
The Ordinary is an evolving collection of treatments offering familiar, effective clinical technologies positioned to raise pricing and communication integrity in skincare. The brand was created to celebrate integrity in its most humble and true form. Its offering is pioneering, not in the familiar technologies it uses, but in its honesty and integrity. The Ordinary is born to disallow commodity to be disguised as ingenuity. The Ordinary is “Clinical formulations with integrity”.
DECIEM
The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through our core brands,
Forever Young
For the technically curious, the full lighting setup consisted of 2 Godox TL60 and 1 SL1502 video lights. The camera body used was a Fujifilm X-T4, and the Fujinon 80mmF2.8 was the lens of choice for most of the pictures. The whole shoot was done tethered to Atomos Ninja V, which greatly helped simplify the capture and review process.
In regards to the postproduction, the background was created and rendered in-house and then composited along with the raw plates using industry-standard compositing and image editing tools. Truly a blend of the timeless art of capturing photons on a camera obscura, along with really the latest, state-of-the-art digital techniques.
Credits
Photography & Postproduction: Boris Martinez | Galacpic
Agency: Galacpic Pictures.
Client: DECIEM.
Production Assistant: Manuela Balk | Galacpic
