Portfolio
Ants Know Best
Texture, material, color, pattern, shape. Indeed, when it comes to judging the latest sneaker trend, ants have the best perspective from where to judge and elaborate...
Photography is an art
It’s about finding extra-ordinary
In an ordinary place
Texture, material, color, pattern, shape. Indeed, when it comes to judging the latest sneaker trend, ants have the best perspective from where to judge and elaborate. I´m kidding, they don´t know a goddamn thing, but it does sound funny, does not it?
The idea.
This idea, as you may have figured out, is the leitmotif for this fake commercial campaign I created for Nike as if Nike were actually my client. More specifically, for the stunning Nike Air Huarache ®. That´s pretty much all folks, I hope ants like it!
Break it down
Technically speaking, for the accomplishment of these couple of shots we´ve deployed some cutting edge techniques as to how we created the models of the New Balance 970 ® & Nike Air Huarache ®, as well as the tree stump you can see in the background of the 1st shot.
We first worked out a set of raw photographs that were then used for both building up and texture the models through photogrammetry.
Specifically, around 150 photos were used for each model, achieving a level of detail that would have taken quite a long modeling time to accomplish.
